Corporate Citizenship is gaining more momentum as organizations are going global with more emphasis on local culture, yet unified corporate values and best practices.

More and more organizations are turning to the concept of Corporate Blogging for different reasons. A well researched publication by Lewis Global Public Relations takes you through the case of “Business Value of Blogging”. The publication initiates with some key findings and insights in to the worldwide Corporate Blogging arena.

− Less than 5% of companies worldwide currently have a corporate blog;
− Only the US is seeing some uptake of corporate blogging across multiple industries;
− In other countries, corporate blogging largely remains restricted to marketing, communication and new media agencies;
− Key barriers for corporate blogging in Asia-Pacific include a great reliance on traditional media outlets, a business culture that values face-toface communication and government media regulations highly;
− Key barriers for corporate blogging in Europe include uncertainty about benefits and best practices, as well as a traditional caution when adopting new technologies;
− Remarkably enough, every country except the US seems to think it’s lagging behind the rest of the world in regards to corporate blogging;
− Which means that in reality, nobody is lagging behind: corporate blogging is just not happening yet.

The publication raises a pertinent question- to Blog or not to Blog?. Then it delves into a 4-step blogging guide. Different categories of Corporate Blogs are also discussed such as :-

A CEO Blog

A Company Blog

An Expert Blog

A Guru Blog

A Topic Blog

An Industry Blog

I have had a chance to experience the goodness of a Corporate Blog and the benefit it brings with one of my previous Organizations I worked with. It was an outwardly facing Blog – yet – more control resided with us – within the limits of responsible Corporate Citizenship.

I would definitely recommend this publication to anyone even remotely connected with Corporate Blogging.

Related posts:

1. Corporate email trivia – Xobni
2. Blogging through Textmate

Entrepreneur.com published an excellent article on “100 ways to be a better Entrepreneur“. This is not a set of regular pedestrian tips on business development. Rather its a must-read and believe me – it will take a while. Everyone has something to take out of it. The 100 tips are listed under the following titles.

• Expand Your Business
• Continuing Your Personal Development
• Smart Money-Saving Tactics
• Becoming More Tech Savvy
• Get Your Marketing Act Together
• Making Time for Time Management
• Get a Grip on Your Finances
• Beefing Up Your Negotiation Skills
• Tax Tips
• Improving Professional Relationships
• Being a Better Boss
• Put Your Business in the Media Spotlight
• Get Your Business Organized
• Take Your Sales Skills to the Next Level!
• Protecting Your Business
• Who Should You Be Marketing To?
• Work/Life Balance
• Get Involved With Your Community!
• Creating True-Blue Customers
• Achieving Your Business Goals

Sramana Mitra’s blog forms an interesting and informative read every time. I highly recommend it to my readers here. He always posts excellent articles on Enterprise 3.0 and other Management Science topics. Here is one interesting post on “The Path to Entrepreneurship“.

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