Corporate Blogging - A case of Business Value of Blogging

Posted by Vinod Ponmanadiyil on 04/3/07 in Blogging, Management

Corporate Citizenship is gaining more momentum as organizations are going global with more emphasis on local culture, yet unified corporate values and best practices.

More and more organizations are turning to the concept of Corporate Blogging for different reasons. A well researched publication by Lewis Global Public Relations takes you through the case of “Business Value of Blogging”. The publication initiates with some key findings and insights in to the worldwide Corporate Blogging arena.

âˆ’ Less than 5% of companies worldwide currently have a corporate blog;
âˆ’ Only the US is seeing some uptake of corporate blogging across multiple industries;
âˆ’ In other countries, corporate blogging largely remains restricted to marketing, communication and new media agencies;
âˆ’ Key barriers for corporate blogging in Asia-Pacific include a great reliance on traditional media outlets, a business culture that values face-toface communication and government media regulations highly;
âˆ’ Key barriers for corporate blogging in Europe include uncertainty about benefits and best practices, as well as a traditional caution when adopting new technologies;
âˆ’ Remarkably enough, every country except the US seems to think it’s lagging behind the rest of the world in regards to corporate blogging;
âˆ’ Which means that in reality, nobody is lagging behind: corporate blogging is just not happening yet.

The publication raises a pertinent question- to Blog or not to Blog?. Then it delves into a 4-step blogging guide. Different categories of Corporate Blogs are also discussed such as :-

A CEO Blog

A Company Blog

An Expert Blog

A Guru Blog

A Topic Blog

An Industry Blog

I have had a chance to experience the goodness of a Corporate Blog and the benefit it brings with one of my previous Organizations I worked with. It was an outwardly facing Blog - yet - more control resided with us - within the limits of responsible Corporate Citizenship.

I would definitely recommend this publication to anyone even remotely connected with Corporate Blogging.